MARKETING MANAGEMENT CONSULTING

Plan and Fulfill Your Marketing Initiatives

Take control over your marketing planning, execution, and measurement. Start with objectives and finish with sales-qualified leads (SQL). Operate at a system level. Align your organization's goals and the marketing department's activities.

TAKE CONTROL

Enable Marketing Leadership

A marketing department can’t run efficiently without a Product Owner and a Marketing Manager leading it. We help you to enable disciplined product ownership and marketing management so you could take control of marketing operations.

PLAN, ACT, MEASURE, ENHANCE

Start with Objectives. Finish with SQL

Marketing lacks management. We transform marketing from an irregular, unplanned, and untracked practice into a manageable one. Our approach is in setting clear objectives backed by thoughtful project plans and measured by cost and number of sales qualified leads.

Bring Management into Marketing

In marketing, there is so much emphasis on “what” and not the “who” – the people who make marketing happen. We bring management into the marketing process to direct your team's efforts towards achieving goals.

Manage system

Marketing is a system consisting of people, processes, tools, and technologies. We help you build this system from the ground up establishing all the needed methods, procedures and assets to make marketing work effectively.

Measure results

The goal of your marketing activities is to get qualified leads for your business. But without key result indicators (KRIs), how do you know if things are going according to the plan? We define and measure KRIs for tracking our progress.

Show the direction

We use an OKR framework to define objectives and key results, along with how these results will be measured. With this goal system, each role involved in the marketing operations knows what outcomes their actions will lead to.

Marketing is in numbers

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