CONTENT MARKETING MANAGEMENT

Make Content Marketing Work

Content marketing remains one of the most effective ways to bring in new customers. And it remains one the most challenging ones too. We help you overcome this challenge. Create a data-driven content marketing strategy. Set up effective content operations. Manage your content team so they fire on all cylinders. Capture website leads every month.

OUR APPROACH TO CONTENT MARKETING

Connect with Your Audience

Content doesn’t work if it doesn’t connect with the audience. We build our content plans based on the understanding of your target buyer's goals, challenges, and their search intent. Our content marketing plans meet your buyers at every step of their journey and connect them with your brand whenever they're ready to take action.

ATTRACT, ENGAGE AND CONVERT

Generate Leads with Content Marketing

We use two key result indicators (KRIs) to measure the effectiveness of our content marketing efforts. They are the growth of target keyword positions and valuable actions. The better positions your target keywords have on search results, the more traffic you get, hence the more leads. If readers take valuable actions after reading the content, such as filling out a form or going to another page, this will reflect in your conversions.

MANAGE CONTENT MARKETING IN-HOUSE

Build a Content Marketing Machine

Content marketing works if you keep content creation in-house. We help you build your own content marketing operations with rock-solid strategy and consistent execution.

Plan content using data

Our content plans are based on the knowledge of your customers and how they search for information. We make content relevant to your buyer intent, so they land on your website when researching topics related to your products or services.

Appear first in searches

Content marketing and SEO go together. To make your website show up on top of searches, we fulfill SEO requirements in content. Your team will write top-quality content for humans using the best SEO practices and tools so you could get more traffic.

Engage website visitors

Engaging content brings more conversions and ranks better on Google. We track user signals, such as pages per session, average session length, and other metrics to identify what impedes conversions and implement strategies that encourage them.

Create more content faster

Content marketing requires ongoing and consistent content production and distribution. Scaling editorial efforts in-house, however, is challenging. We optimize your content writers' workflow so they could write content faster and in larger volumes.

Empower content writers

To increase writer productivity and improve the quality of content you must give your content writers the freedom to decide what to write and how. We empower writers to make decisions and be accountable for the results of their work.

Make content seen and shared

For content to live online, people must see and share it. We help you promote content by developing backlink acquisition and content distribution strategies. We also control the execution of backlinks, social shares, and brand mentions.

Marketing is in numbers

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