Technical SEO

Technical SEO involves optimizing a website's technical aspects to improve its search engine visibility and make it easier for search engine crawlers to index and understand the site's content. Unlike on-page and off-page SEO, technical SEO deals specifically with the infrastructure of a website and how search engines interact with it.

What is included in this service:

  1. Crawlability: Ensuring search engine crawlers can access and index website pages easily. This involves creating a sitemap, using robots.txt to control crawler access, and fixing crawl errors.
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  2. Site Structure and Hierarchy: Organizing website content logically with a clear hierarchy, making it easy for users and search engines to navigate. This includes optimizing internal linking and URL structure.
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  3. Website Speed and Performance: Improving page loading times by optimizing images, reducing server response time, leveraging browser caching, and employing content delivery networks (CDNs) to enhance user experience and search engine rankings.
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  4. Mobile Responsiveness: Ensuring that the website is mobile-friendly and provides a seamless experience across different devices, as mobile usability is a crucial factor in search engine rankings.
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  5. Indexing and Canonicalization: Implementing proper canonical tags to prevent duplicate content issues and ensuring search engines index the preferred version of a page.
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  6. Structured Data Markup: Adding structured data (such as Schema.org markup) to provide search engines with additional context about the content on a website, which can lead to rich snippets in search results.
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  7. HTTPS and Security: Ensuring the website is secure by implementing HTTPS encryption, which not only protects user data but is also a ranking factor in search engines.
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  8. Fixing Technical Issues: Identifying and resolving technical issues like broken links, 404 errors, server errors, and other crawl errors that might negatively impact the website's performance and indexing.

Benefits:

Technical SEO focuses on the backend and foundational elements of a website, aiming to improve its infrastructure, usability, and accessibility for both users and search engine crawlers. It plays a critical role in overall SEO strategy by creating a solid foundation for successful online visibility and ranking in search engine results.

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